Research means that you don’t know, but are willing to find out.
South Tyrol Business School promotes practice-oriented basic research in the fields of business and management. The aim is to explore fundamental relationships and publish new findings that benefit both international and domestic companies and the South Tyrolean economy in general. The results are published in scientific journals and recognized publishing houses in order to make them accessible to a broad target group.
Below you will find a selection of publications (since 2020) that have been produced with the participation of South Tyrol Business School staff:
South Tyrol Business School also contributes to global research and development. To this end, we are involved in the scientific committee of the International Conference on Customization and Personalization (MCP-CE), the program committee of the International Conference on Artificial Intelligence and Smart Environments (ICAISE), as well as the editorial board of the Journal of Global Marketing, among others.
Applied research aims to solve specific problems or make concrete, practice-oriented decisions. On request, we work with companies to support them in the planning, implementation, and analysis of research projects. This may involve, for example, assessing market opportunities, observing and surveying consumers, or measuring the effectiveness and impact of advertising.
Get in touch to discuss your applied research project and a non-binding quote.