Advisory Board | Professor, ESCP Business School (Berlin, Germany)

Prof. Dr. Robert Wilken

rwilken [at]

Prof. Dr. Robert Wilken

Advisory Board | Professor, ESCP Business School (Berlin, Germany)

About the person

Robert Wilken studied mathematics with a minor in business administration at the Westphalian Wilhelms University (degree as Dipl.-Math. in 2003), where he subsequently worked as a research assistant (degree as Dr. rer. pol. in 2007) at the Institute for Plants and Systems Technologies (Director: Prof. Dr. Dr. h.c. Klaus Backhaus). Subsequently, he followed a call to the assistant professorship for International Marketing at the former ESCP-EAP. Since 2012, he has been Professor of International Marketing and, since 2017, also Vice-Rector for Research and Teaching at what is now ESCP Business School Berlin. At the same institution, he is also the deputy director of the PhD program in International Business Administration . His research and teaching interests are in the areas of pricing, sustainable consumption, data-driven marketing, and cross-cultural business negotiations. His research has been published in the British Journal of Management, International Business Review, International Journal of Research in Marketing, Journal of Business Ethics, Journal of Retailing, Management International Review, Marketing Letters, and Psychology & Marketing, among others. His research has won awards at various conferences (including Academy of Marketing Science and Association for Consumer Research). His reviewing activities for academic journals have received several awards (including Group Decision and Negotiation and Journal of Retailing). In 2017, he was one of the hosts of the annual conference of the International Association of Conflict Management (IACM), in Berlin.


  • Dr. rer. pol. | Business Administration | Westfälische Wilhelms-Universität Münster (Münster, Germany)
  • Dipl. -Math. | Mathematics | Westfälische Wilhelms-Universität Münster (Münster, Germany)


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