Business EnglishDegree: Certified Business English Professional
Training is carried out under a “learning-by-doing principle”, which consists of a bottom-up class framework where participants operate within small cooperative groups and/or pairs; individual tasks may also be sporadically assigned. While working on content, participants also get to improve their language skills in a s.c. Clil process of association-production-extension, thus, naturally enriching their specific lexicon or jargon and further developing speech & intonation skills as well (as it is the case in natural, true-life interactions). Materials may include handouts, flash cards, audio & video, case studies, situational responses, etc.; mostly applied to active group interactions, simulations, role-playing, and free associations.
- Business culture
- From groups to teams
- Leadership styles
- Cooperation & healthy competition
- Corporate culture & ethics
- Work-life balance
- Marketing strategies & ethics
- Brand awareness & subliminal advertising
- Copycat products
- Street retail vs. online sales
- Management & risks
- Knowledge management
- HR & personnel screening
- Employee coaching
- Personal accountability
- Positive conflict resolution
- Perspective reversal
- Cognition & (perceptive) dissonances
- PR & events management
- Public speaking & conferencing
The lecturer for the Business English class is a highly experienced and skilled professional who brings a wealth of knowledge to the classroom. As a mother tongue speaker of English, he has a deep understanding of the language and is able to teach it to students with great proficiency. Additionally, his experience in various industries both in Europe and overseas has given him a unique perspective on business practices and communication, which he shares with students. In addition to English, the lecturer speaks both Italian and German, which allows him to cater to a diverse group of students. He has previously offered courses and consulting services to numerous companies and industries.
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